We're Local. NCTV is "public access" TV, which allows local communities to make and air media messages that reflect our local experiences and local values, without the interference of mass-market commercial values. Commercial television's dependence on advertising revenue from national audiences forces it to sink to the lowest common denominator by "selling the eyeballs" of the general American public. We support local viewpoints, local perspectives and the interests of our community.
We know technology.Community media centers offer new pathways for creating and disseminating local news and information, such as online video and localized social networks called “communities of interest.”. FCC guidelines do not apply to these web-based venues, thus offering more opportunities for business messaging and related support for the local media center. A key offering of community media centers is training in digital media skills for personal and workforce development.
We build community. Many of the decisions that directly affect our lives are made at the local level by city councils, school boards, and other elected groups and individuals. Community media keeps the public informed about local elections, health and social services, public housing, and other important local political and economic development activities. Mainstream media does not cover these issues in smaller communities. This is why Public Access TV is an important part of our system of local government.
